Is the Wordpress Rainmaker Platform Worth it?
Brian Clark May Be the Best Copywriter in the World
Brian Clark started out as a blogger around ten years ago and
now he's a multi-millionaire (okay, that's a guess) partner in
Copyblogger Media LLC.
He's also, apparently, a lawyer and an incredible
business person.
He's also, apparently, a real straight-up guy. You have to like
him. Matt Mullenweg, founder of Wordpress, likes him. So does
everyone who matters: Andrew Warner of Mixergy likes him, Chris
Brogan, Matt Medeiros from the Matt Report like him.
So why does it bug the heck out of me that everyone is so
gung-ho about
Genesis and the entire Copyblogger Media Rainmaker
platform he and his (amazing) partners have created?
But Wait - There's More...
I've been around sites built on the Genesis platform, I've
used Scribe and I am a proud member of the Copyblogger site. I read
and reread Brian Clark's stuff voraciously. He is a consummate
copywriter.
I decided to delve into my uneasiness with the new Rainmaker
platform and the way Brian and his partners are offering a full
solution to content marketers and business people who want to use
Wordpress, for around $95 per month.
Copywriting = B.S.?
That's the erudite question I started with as I began my
investigation. Is Brian Clark, since he's basically an incredible
sales person, just full of crud or has he actually packaged
something useful that will ultimately save people time and
money?
What I did is two-fold. First, I spent that last couple months
teaching myself how to make a Wordpress theme from scratch, since I
figured I needed a better idea of the inner workings of Wordpress
in order to understand why a framework is needed.
I'm no expert, but I have also spent around 200 hours over 7
months reading and learning about SEO.
Then I began to learn a bit about Brian Clark and his
background.
I've listened to interviews, read interviews,
and read articles about him. I read what
Matt Mullenweg said about the controversy between
Brian Clark, Brian Gardner (founder of Studio Press and
Genesis, which merged with Copyblogger in 2010) and Chris Pearson,
former partner of Brian Clark's and founder of DIYThemes and the
infamous Thesis framework.
Everyone Agrees: Wordpress is a Beast
I'm writing this in an Umbraco powered site, and I am, after a
year and a half working in Umbraco, beginning to understand that
Wordpress is a beast. Recently, I had a bit of a chance to
experience Drupal (a friend, when I said I was experiencing Drupal
deadpanned: "people still use Drupal? That is still a thing?") and
I daresay, from my limited perspective, that Drupal is more of a
beast than Wordpress.
But Wordpress is a beast.
So, being me, I decided to tackle that beast and learn it. I
went straight to the source, in this case Automattic, the people
who own Wordpress. I had already been a fan of their Thematic
framework, so it made sense to use Shaper to learn theme basics.
They extol the fact that by using their (free) tutorial, I could
save 1000 hours in learning about theming. Well, if that is true,
that I saved 1000 hours, then great. I spent easily a couple
hundred, so I suppose that is quite the bargain.
What is 200 Hours of Your Time Worth?
Because really, you either build your own theme, you hire
someone to build one for you, or you go with a good, solid
framework. Why? Because what you need is not a pretty website. You
need good bones. You need, in essence, a good framework.
At the end of the day, I'm a fan of using Genesis by
StudioPress. If you don't want to spend the time to build a theme
of your own, going with a trusted brand is a great idea. It's
around $60, and comes with so much support and easy-to understand
resources that $60 seems like a bargain. Thematic, the DIY
framework, is great and well-respected, but you do have to muck
around and get your hands dirty.
It's that value-for-money, the fact that he has obviously
listened to his audience and provided exactly what they needed,
that makes Brian Clark solid in my book. He speaks in a forthright
way in interviews. People who matter trust him. He is also sensible
and has learned over time how to build and maintain partnerships
with people who are awesome.
What irks me still is the way Rainmaker and the Genesis
framework is sold. What irks me, in essence, is Brian Clark's
copywriting. I feel like I am not only being talked down to, but
that he overstates certain aspects of the framework that just
aren't that exciting. Wordpress SEO by Yoast is better than Genesis
SEO. The fact that the Genesis framework uses modern html is not
that cool. Not to me at least.
Do You Need The Full Monty?
Do you need the full package? What I still can't figure out,
exactly, is whether you, the entrepreneur, the small business
person, need what Rainmaker and Copyblogger Media offers.
I want to know what Guy Kawasaki would say. He doesn't even
think you need a social media manager, so how does he feel about
hiring out your writing to software (Scribe) and using paid
version of a framework when there are free (competent) versions
available?
The Final Verdict: I Don't Know
On the one hand...
Sorry. I guess I'm not a very good copywriter. I just don't
know. What I have not yet seen is a direct comparison between, for
example, Thematic and Genesis. I also have not fully answered for
myself why a child theme based on the _S (Shaper) theme by
Automattic isn't an appropriate option. And finally, what are you
getting with the entire Rainmaker platform that makes it worth the
price?
And also...
For the non-designer/developer, Genesis is not exactly
self-explanatory. In fact, right on the Studio Press site they
offer recommended Genesis developers. There is an admitted learning
curve. There is also a great affiliate program, and those always
make me a bit wary. Many of the rave reviews of Genesis and Studio
Press come from affiliate links.
But on the other hand...
However, many of them don't. Many rave reviews of Genesis are
based solely on the fact that the influencer writing about Genesis
really admires Brian Clark, Brian Gardner, and the entire
Copyblogger Media team. That says a lot in my book.
And...
And, really, the cost to buy the Genesis framework is only
$60.00. Compared to free, that is a lot. But we're not talking
about a lot of money for something that many authoritative
Wordpress people (including Wordpress founder, Matt Mullenweg)
think is great. I think, at the end of the day, the value of the
Genesis framework is understandable.
How Much is Wordpress Specific Hosting Worth to You?
But then, for the Rainmaker platform, the cost moves up to $95
per month. That's where I start to lose the thread. I see the value
in paying $60 as a flat fee so that I don't have to throw myself to
the wolves of Wordpress development when I really just want to blog
and be a content marketer. That makes sense.
And good, Wordpress specific hosting should cost money. So I do
understand that as well. As I read somewhere, if you have traffic
over 0 people per month, you need to look into good hosting
options. And if you are a content marketer, traffic is a huge part
of your business model. So, is Wordpress specific hosting worth
$95/month? Because that is what the Rainmaker platform costs,
billed quarterly.
I am sure I am missing something. I'm sure I don't fully
understand the value of the things offered in the Copyblogger Media
package. I'm actually hoping to be enlightened in comments, private
messages, or on social media.
I'm a huge fan of what Brian Clark brings to the world of
content marketing. If I were a better student, I'd be using my
words to sell stuff, too. But I am still on the fence about that
value of the Rainmaker platform. Enlighten me, please.
.