PowerPoint tip 2
Know your audience as well as possible
Before you begin to formulate the content of your presentation, you need to ask
yourself many basic questions with an eye to becoming the best possible presenter
for that particular audience. At the very least, you need to answer the basic “W
questions.”
Who is the audience?
What are their backgrounds?
How much background information
about your topic can you assume they bring to the presentation?
What is the purpose of the event?
Is it to inspire?
Are they looking for concrete practical information?
Do they want more concepts and theory rather than advice?
Why were you asked to speak?
What are their expectations of you information?
Where is it?
Find out everything you can about the location and logistics of the venue.
When is it?
Do you have enough time to prepare? What time of the day?
If there are other presenters, what is the order (always volunteer
to go first or last, by the way). What day of the week?
All of this matters.

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