PowerPoint tip 3

PowerPoint tip 3.

Content, content, content
No matter how great your delivery, or how professional and
beautiful your supporting visuals, if your presentation is not
based on solid content, you can not succeed. Don’t get me
wrong, I am not saying that great content alone will carry the
day. It almost never does. Great content is a necessary
condition, but not a sufficient one. But your presentation
preparation starts with solid content (appropriate for your
audience) which you then build into a winning story that you’ll
use to connect with your audience.
A word of caution: Though I am emphasizing how important content is, I also am
begging you to spare your audience a “data dump.” A data dump — all too common
unfortunately — is when a presenter crams too much information into the talk without
making the effort to make the information or data applicable to the members of the
audience. A data dump also occurs when data and information do not seem to build
on the information that came earlier in the presentation. Sometimes it almost seems
that the presenter is either showing off, or more likely, is simply afraid that if he does
not tell the “whole story” by giving reams of data, the audience will not understand his
message.
Do not fall into the trap of thinking that in order for your audience to understand
anything, you must tell them everything. Which brings us to the idea of simplicity.